OUR PARTNERS
HNDRD – Official Equipment Sponsor
HNDRD is a modern sports brand rooted in performance, community and a passion for badminton. With a strong focus on quality, functionality and style, HNDRD develops equipment designed to support players at all levels - both on and off the court.
As the official equipment sponsor of Women’s Badminton League, HNDRD supports the vision of empowering female badminton players and building a strong, inclusive community around the sport. The partnership is based on shared values such as ambition, unity, and the desire to elevate women’s badminton to the next level.
HNDRD delivers equipment that match Women’s Badminton League’s value and power - and is personally designed for the event.
Ascendia is a partner of the Women’s Badminton League (WBL) and Women’s Badminton Collective (WBC) and plays a key role in strengthening female badminton players - both during and after their active careers.
Ascendia Advokatanpartsselskab
With Christina Aagaard as a dedicated sparring partner and ambassador resource, Ascendia provides valuable legal and strategic guidance to the athletes involved in the project. Christina works closely with the ambassadors on key topics such as investment, career planning, and life after an active sports career - areas that are often crucial yet underestimated in elite sport.
The collaboration includes, among others:
Sparring on investments and financial literacy
Guidance on life after the playing career - and maintaining balance during it
IQG education (Intelligence, Quality & Growth) with a focus on decision-making and long-term development
Support with contract review and legal understanding, enabling players to stand stronger in negotiations and partnerships
Christina Aagaard has a strong connection to the badminton world as a former top player and still active athlete, giving her a unique understanding of the players’ realities, challenges, and needs. Her personal engagement and professional expertise make Ascendia an authentic and credible partner in developing female role models within the sport.
Ascendia Law Firm Ltd. was also a team sponsor of the Women’s Badminton League and has actively supported the vision of creating a more sustainable, professional, and visible future for women’s badminton - both on and off the court.
The partnership between Ascendia, WBL, and WBC is built on shared values: knowledge, responsibility, long-term thinking, and empowerment.
Watch our collaboration video here:
Video credit: Rosenfeldt
Through their support, Lundgaard contributed to creating strong foundations for the league and helped deliver a professional and ambitious event focused on the development and visibility of women’s badminton.
The partnership is built on shared values of quality, craftsmanship and commitment — both on and off the court.
Lundgaard Carpentry & Joinery was a proud partner and team sponsor of the Women’s Badminton League.
Lundgaard Tømrer - snedkerfirma
Sports-Tryk
As an official supplier, Sports-tryk produced a range of custom products for the WBL event and was responsible for printing all player jerseys for the tournament. Through their expertise in sports printing and apparel, Sports-tryk contributed to a unified, professional and visually strong identity that helped elevate the overall quality and presentation of the event. The partnership supported visibility, community and professionalism - values shared by Sports-tryk and WBC.
Check out their website here
Sports-tryk is a partner and sponsor of the Women’s Badminton League (WBL), Women’s Badminton Collective (WBC) and Women’s Badminton Academy (WBA).
StayStrong was a proud partner and team sponsor of the Women’s Badminton League as well as the official protein supplier during the WBL event. Throughout the tournament, players had access to StayStrong’s protein and collagen products, which were actively used to support recovery and performance before and after matches.
Through the partnership, StayStrong contributed to creating optimal conditions for the players and supported WBL’s focus on health, strength, and a professional setup for women’s badminton — both on and off the court.
Watch our collaboration video from WBL here:
STAYSTRONG
As part of the collaboration, our WBC ambassadors created engaging content videos in partnership with McDonald’s, which are used for marketing and activation of the players. This content helped strengthen visibility, engagement and connection between the athletes, the brand and the audience.
Watch some of the video’s here!
WBC Ambassadors featured in this video: Natasja Anthonisen, Amalie Kudsk, Mette Werge Cathrine Rosengreen, Kathrine Wang and Mia Blichfeldt.
Video credit: Rosenfeldt
McDonald’s Greve & Køge were proud partners and team sponsors of the Women’s Badminton League. Through their support, they helped create strong and professional conditions for the league and contributed to the successful delivery of the WBL event.
McDonald’s Greve & Køge
Cuntapay Badminton Academy (CBA) is a leading badminton training organization based in Switzerland with a growing presence across Europe. Founded by former Dutch National player and coach Donovan Cuntapay, CBA is dedicated to cultivating the next generation of badminton talent - from junior prospects to elite international athletes.
Cuntapay Badminton Academy (CBA)
Rosenfeldt
ROSENFELDT is a Danish photographic company established in 1998, specializing in high-quality portrait photography and tailored imaging solutions for schools, businesses, families, and institutions. With a strong emphasis on simplicity, professionalism, and customer experience, ROSENFELDT has grown into a trusted partner across Denmark and beyond.
At ROSENFELDT, we believe that great photography should be memorable, meaningful, and easy for our clients. From classic school portraits to dynamic corporate visuals, our team brings decades of experience and creative passion to every project.